Reddit, the Abortionplex, and the Infinite Rabbit Hole

Fake news, people that think it's real news, and people that want people to know that there are people who thought the fake news was real news.

On the 18th, The Onion ran an article detailing a new $8 billion Planned Parenthood facility called "The Abortionplex". In typical Onion fashion, the article was gleefully tongue-in-cheek, timely, and completely, utterly false. The Onion is, of course, a satire news site.

That doesn't necessarily stop people from believing it. This wouldn't be the first time that the masses have bought an Onion line. Nor would it be the most ridiculous thing the general populace has believed. That being said, this graphic (click through) shouldn't come as a surprise to anyone—and yet it's one of the most interesting internet artifacts I've seen, as there is no attempt at all to prove that it is authentic.

I want to be sure that I go one record saying that I don't have any doubts as to the legitimacy of the graphic. However, if someone wanted to create a false graphic on this or any other theme, the ubiquity of Facebook thumbnails and Photoshop makes it possible for them to get involved in made-up guerrilla journalism. The Culture Wars no longer require facts (but they do need the lulz).

Eli Pariser notes the advent of the "filter bubble": the way that Google, Facebook, et al. filter content that you receive based on previously expressed preferences. His TED Talk approaches the most obvious problem with the filter bubble, which is that as websites tailor content automatically, people aren't exposed to opposing viewpoints. There's another angle here, which is that these filter bubbles protect false ideas from being debunked except by untrusted "outsiders". It's clear that the Obama Kenyan birth certificate is a fake, that vaccines do not cause autism, and that the Bush administration did not conspire to cause 9/11, but these ideas continue to spread.

Consider this: we are creating a world in which large social groups not only have different views as to how the world works, but can actively produce proof that their worldview is correct. Worse than that, the low barrier-to-forgery makes it easier and easier for us to disregard facts we find inconvenient to our preconceptions.

Watch Your Hed

Headlines and ledes grab attention, and are often lies.

This is, of course, a follow-up to the "Update" segment of my previous post, in which I note that Fox News changed a headline from an inflammatory one to a less inflammatory one. Today's post is about why that sort of behavior is too little, too late.

A couple of posts ago, I talked about the "Information Problem", or how the surplus of content affects the way humanity makes decisions. I divided print and web material into three categories: content (less relevant, truth value unassignable), information (more relevant, but pre-interpreted) and data (most relevant, but difficult to understand without interpretation). News reporting, in general, should fit squarely into the "information" category; it should be pre-interpreted data reported from primary sources, and in general, should be unimpeachably true.

Now, that isn't always the case, and there are ways to report things that makes it appears as though the universe, not the medium, has a bias for or against a certain position. And I've written about that too. That needs to be taken care of, but in the end, each news user is going to have to strip bias from news. What's more devious, though, is the headline.

In a content economy, attention is currency. You can never make quick money by printing just the facts, reliably, and within a reasonable timeframe, even though that might be the most sustainable position. You're generally going to want to print news biased toward an audience, report on events that interest that audience, ignore things that don't interest the audience, and try to scoop everyone else all the time, even if you have unreliable or incomplete facts.

Even if you follow that formula, though, you still need to advertise. And the only advertisement that works on a news aggregator is the headline (and the lede, on occasion). So you have to make it count. In the end, if you make a statement that's shocking, you're more likely to get hits. It has been like this from the beginning of printed news. What's different in the aggregated news / 24-hour cable news ticker world is that far more headlines are read than articles, streaming at us as they do.

Unfortunately, shocking headlines are often a little bit misleading (or more than a little bit). This wasn't so much a problem before the Information Age, but now, each headline could easily be perceived as a tiny, unimpeachable fact. Which, of course, is inaccurate, and leads to misconstructed worldviews. Which messes with systems based on preferences and beliefs.

So, save the economy just a little bit, and try not to lie in your headline, even if you fix it in the article, or retract it later.

Conflictinator Alert - Veterans Day 2010

al-Google Veterans Day

So, here's a tempest in a teapot: Associated Content post about Google's Veterans Day logo that claims that the 'e' is actually a crescent of Islam. I'm not sure exactly where this ends, but it's possible the author actually believes the letter 'e' is a secret Muslim. Just to be safe, let's add everyone with an 'e' in their names to the No-Fly List.

Of course, when you bait the conflictinator trolls, they inevitably bite. HuffPo's response, of course, is to run with the AC author and claim that there's a widespread backlash about the logo. In their crazy, polarized view of the universe (perhaps fostered by spending too much time on the internet), the extreme right is one step away from besieging Mountain View with assault rifles, and maybe swastikas.

Way to contribute, guys.

All the President's Tax Cuts

Speaking of HuffPo, here's the title: White House Gives In On Tax Cuts. Here's the article (warning: contains serious hedging and low semantic density). Finding David Axelrod's statement that the president actually favors the extension of the tax cuts is hard, but finding anything that sounds like actually "giving in" is like playing Where's Waldo—with a Jackson Pollock painting.

Of course the Atlantic and a few other outlets took this, and ran with a "Obama gives in" type story.